Then there's LivePerson, a publicly

Then there's LivePerson, a publicly-traded New York firm that makes customer-tracking software. What's most cool about LivePerson's technology is that it follows what customers are doing and can automatically flag and offer help to e-customers based on rules individual e-tailers set. ANIMATED CHARACTERS other small, companies like oddcast in New private York and Pulse in San Francisco, offer animated characters who act as sales reps on e-tail sites, drawing from a databank of voice answers to commonly asked questions oddeast's SitePal' has been adopted by many smaller retailers who can't afford as many live reps as overstock customer-service Software e-tailer Goldfish Software credits its animated sales rep with converting 33% more of its browsers into buyers. OPPOSITES ONLINE other sites are closely watching how people navigate a site, and testing out what pages or promotions work best with different customer groups. But seller beware: research done by New York University's Stern School of Business has found most shoppers consider tracking without their consent a violation of their se privacy. When in a store, a customer has no expectation of privacy. But when someone is shopping online, he or she is usually at home or at work. A sales rep barging into your shopping experience can feel like an invasion of privacy. This is a lot about expectations, says NYU Marketing Professor Eric Greenleaf. You feel like it's private when you're at home, as opposed to being in a store RULES FOR CHATTING Overstock limits chats to about 10% of its customers, even though sales rise briskly with customers who are engaged in an interactive discussion of products, says Tad Martin, Senior Vice- president for Merchandising and operations at overstock: "We're taking the conservative approach right now. We don't want to be intrusive

Результаты (чева) 1:

Ndiye pali LivePerson, poyera-ankagulitsa New York cholimba chimene chimapangitsa kasitomala kutsatira pulogalamu. Kodi kwambiri ozizira za luso LivePerson ndi kuti motere zomwe makasitomala akuchita ndipo angathe kukuthandizani mbendera ndi kupereka thandizo kwa makalata makasitomala zochokera malamulo munthu e-tailers akonzedwa. Otchulidwa Zojambula zina zazing'ono, makampani ngati oddcast ku New payekha York ndi Kugunda ku San Francisco, kupereka nkhani otchulidwa amene ali ngati malonda reps pa malo e-mchira, kuyandikira ku databank mayankho mawu amene anthu amakonda kufunsa oddeast a SitePal 'lalandiridwa ndi ambiri ogulitsa malonda ang'onoang'ono amene sangakwanitse reps ambiri moyo monga overstock kasitomala utumiki mapulogalamu e-tailer nsomba mapulogalamu anasonyeza malonda ake amalankhula Kupeleka ndi akatembenuka 33% zambiri asakatuliwa ake mu ogula. Zotsutsana ONLINE malo ena kuyang'anira mosamala mmene anthu kuyenda malo, ndi zosowa zomwe masamba kapena kukwezedwa pa ntchito zabwino ndi magulu kasitomala zosiyana. Koma wogulitsa chenjerani: kafukufuku ndi Stern School University wa New York a Business anapeza ogula ambiri amaona kutsatira popanda chilolezo awo kuphwanya Seraya m'nkhani zawo. Pamene mu sitolo, kasitomala alibe chiyembekezo cha chinsinsi. Koma pamene munthu kugula online, iye nthawi zambiri kunyumba kapena kuntchito. A malonda Kupeleka barging mu kugula luso lanu akhoza kumva ngati nkhondo ya chinsinsi. Ichi kwambiri za ziyembekezo, anati NYU Marketing Professor Eric Greenleaf. Mukuona ngati ndi zakezake inu muli kunyumba, monga kuyenera kukhala mu malamulo sitolo FOR kucheza Overstock zimasokoneza chats pafupifupi 10% makasitomala ake, ngakhale kuwuka malonda mofulumira ndi makasitomala amene zikugwira kukambirana zotenga mankhwala, anati Tad Martin, Senior Vice- pulezidenti MALONDA ndi maopaleshoni overstock. "Ife kutenga njira ndiwofatsa pakali pano Ife sitikufuna kukhala intrusive