NikeTake a look around. How many pe

Nike
Take a look around. How many people are wearing Nike right now? There is at least one, trust me. Nike is the number one manufacturer of footwear and clothes, and it has become a world famous brand on the same level as Coca Cola, McDonald’s, and Apple.
Nike was originally known as Blue Ribbon Shoes. It was founded in 1964 by the runner Philip Knight and his coach Bill Bowerman. They established the company to import cheap Japanese running shoes for sale in the U.S. At the very beginning they had no room or shop, so Philip Knight sold the shoes out of the back of his car. Meanwhile Bill Bowerman worked on improvements to the footwear. He tore the shoes apart to see how he could make them lighter and better.
In 1967 a third person joined Blue Ribbon Shoes. It was Jeff Johnson. A runner himself, Johnson became the first full-time employee of Blue Ribbon Shoes. His contribution to the company is so great that it's hard to estimate. Johnson created the first product brochures, print adverts and marketing materials, and even took the photographs for the company’s catalogues. He established a mail-order system and opened the first company shop.
At about the same time the company became ready to take a big move forward. They no longer wanted to be distributors, but wished to start designing and manufacturing their own brand of athletic shoes. Here again Johnson made an enormous contribution to the company. One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses.
Yet, another thing was missing –
a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just $35 for her work.
In 1988 Nike started an advertising campaign with its world famous slogan 'Just Do It'. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they remember Nike, even if the company name is not mentioned. Today, the words 'Just Do It' and the Nike "swoosh" brandmark are all that are needed to identify something as a Nike product.
Isn't it amazing how a small symbol we call a logo can make a company into a huge success!

Nike and Blue Ribbon Shoes are the names for one and the same business.
1)
True
2)
False
3)
Not stated
The business was founded by Japanese businessmen.
1)
True
2)
False
3)
Not stated
The business started with renting a large shop.
1)
True
2)
False
3)
Not stated
P.Knight, B.Bowerman and J.Johnson were responsible for different spheres of the business in the company.
1)
True
2)
False
3)
Not stated
Famous athletes were employed to advertise the company’s shoes.
1)
True
2)
False
3)
Not stated
The company Nike was called after a character from an ancient myth.
1)
True
2)
False
3)
Not stated
Nike’s logo was created by a famous advertising company.
1)
True
2)
False
3)
Not stated
The Nike company paid a large amount of money for creating the slogan ‘Just Do It’.
1)
True
2)
False
3)

Результаты (русский) 1:

NikeОглянитесь вокруг. Как много людей носить Nike прямо сейчас? Есть по крайней мере один, поверьте мне. Nike является номером один производитель обуви и одежды, и он стал всемирно известный бренд на том же уровне, как Кока-кола, McDonald's и Apple.Nike был первоначально известен как обувь Blue Ribbon. Он был основан в 1964 году бегун Филипп Найт и его тренер Билл Боуэрман. Они основали компанию для импорта дешевых японских кроссовки для продажи в США В самом начале они не имели номер или магазин, поэтому Филипп Найт продал обувь из задней его автомобиля. Тем временем Билл Боуэрман работал на улучшения в обувь. Он сорвал обувь врозь, чтобы увидеть, как он мог бы сделать их легче и лучше.В 1967 году третьего лица присоединился к Blue Ribbon обувь. Это был Джефф Джонсон. Бегун, сам, Джонсон стал первый полный рабочий день сотрудник обувь Blue Ribbon. Его вклад компании настолько велика, что трудно оценить. Джонсон создал первый продукт брошюры, печать рекламы и маркетинговых материалов и даже взял фотографии для каталогов компании. Он создал систему посылочной и открыл первый магазин компании.В то же время, когда компания стала готовы взять большой шаг вперед. Они больше не хотел быть дистрибьюторов, но хотела бы начать проектирование и изготовление их собственный бренд спортивной обуви. Здесь снова Джонсон сделал огромный вклад в компанию. Однажды ночью, он мечтал Nike, греческой богини победы и предложил имя его боссов.Yet, another thing was missing – a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just $35 for her work.In 1988 Nike started an advertising campaign with its world famous slogan 'Just Do It'. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they remember Nike, even if the company name is not mentioned. Today, the words 'Just Do It' and the Nike "swoosh" brandmark are all that are needed to identify something as a Nike product.Isn't it amazing how a small symbol we call a logo can make a company into a huge success! Nike and Blue Ribbon Shoes are the names for one and the same business. 1) True 2) False 3) Not statedThe business was founded by Japanese businessmen. 1) True 2) False 3) Not statedThe business started with renting a large shop. 1) True 2) False 3) Not statedP.Knight, B.Bowerman and J.Johnson were responsible for different spheres of the business in the company. 1) True 2) False 3) Not statedFamous athletes were employed to advertise the company’s shoes. 1) True 2) False 3) Not statedThe company Nike was called after a character from an ancient myth. 1) True 2) False 3) Not statedNike’s logo was created by a famous advertising company. 1) True 2) False 3) Not statedThe Nike company paid a large amount of money for creating the slogan ‘Just Do It’. 1) True 2) False 3)