IX. Ask questions on the text and retell it: YOURSELF AND THE "MARKET"
To introduce a product, you study it to find its superior qualities arid uses. You next study your market to find who are your prospective buyers, where they live, what their buying habits are, what features and qualities they are looking for, and what appeals will be the strongest.
You follow the same process in finding a job. You study yourself to discover your personal qualities. You get ready to put into persuasive words a description of your training, your skill, your knowledge, and your ability. You study the services you can offer in order to be able to present them effectively.
Next you search out prospective employers who might have a need for the kind of ability you can offer. You find out where these employers work, when they do their interviewing, what opportunities are open, what qualifications are needed for handing these jobs. You theo put yourself