Business need to advertise. If they

Business need to advertise. If they did not advertise, no one would even learn of the existence of their wares. In part, advertising is aimed at con-veying information to potential customers and clients, but it is also used to persuade the public to buy. This is the area in which advertising is often criticized. Advertisements are sometimes misleading. Although it is illegal for advertisers to make untrue statements about their goods, services or prices, they still make their wares seem unduly attractive. They pander to our egos and our vanities. They create a demand which would not otherwise exist.
It is easy to say, “I’m not influenced by the adverts!”. Everyone is in-fluenced to a certain extent. There was recently some research on sublimi-nal advertising. The word “coffee” was flashed on to the television screen. It happened so quickly that no one was aware it had happened. For just a fraction of a second it registered on the viewers’ subconscious. The result? A surprising number of people choose to make coffee at that precise mo-ment. Of course, it have been a coincidence but it was highly unlikely.
Yet, for the typical manufacturer advertising is a form of insurance. The nature and extent of consumer's needs have to be constantly assessed. If the needs are over-estimated it is possible, through advertising, to soak up the surplus goods which have been produced. As a demand for a product sags, it can be stimulated. There are all sorts of useful by-products. With-out the possibility of advertising, workforce would have to be laid off when sales fell. The warehouses would be come overfilled and the stocks would deteriorate, perhaps even becoming obsolete.
An alternative to advertising would be to lower prices when sale fall. This would suit the purchasers but introduce an element of uncertainty for the manufacturers. They are always concerned to ensure that their revenue exceeds their costs, and where would they be if there were daily fluctua-tions in the prices of their products?
Advertising goes far beyond television and hoardings, newspapers and magazines. The manager of a clothes store is advertising by putting mod-els wearing the store's clothes in the window. A bicycle manufacture is advertising when he sends a new price-list through the post to his retailers. How could trading be carried on without such devices?
Some would even go so far as to say that advertising actually enriches our lives. Commercial television is able to provide us with free programs thanks to its advertising revenues. National newspapers derive much of their revenue from advertising. Look at a typical newspaper and you will discover the proportion of the pages devoted to advertisements. We also have advertisers to thank for the free color supplements accompanying the Sunday newspapers.

Результаты (русский) 1:

Бизнес нужно рекламировать. Если они не рекламируют, никто бы даже узнать о существовании их изделий. В частности Реклама направлена на кон рующие информацию для потенциальных клиентов и клиентов, но он также используется, чтобы убедить общественность купить. Это область, в которой реклама часто подвергается критике. Объявления иногда вводят в заблуждение. Хотя это незаконно для рекламодателей, чтобы делать ложные заявления о своих товаров, услуг или цены, они все еще делают свои товары кажутся чрезмерно привлекательными. Они потворствуют наше эго и наш сует. Они создают спрос, который в противном случае не существовало бы. Это легко сказать: «Я нахожусь не зависит от рекламы!». Все в fluenced до определенной степени. Недавно был некоторые исследования рекламы sublimi нал. Слово «кофе» был мигающих сигналов на экране телевизора. Это произошло так быстро, что никто не был знает, что случилось. Для всего доли секунды он зарегистрирован на подсознание зрителей. Результат? Удивительное число людей решили сделать кофе в то точное МО мента. Конечно это было совпадение, но это весьма маловероятно.Yet, for the typical manufacturer advertising is a form of insurance. The nature and extent of consumer's needs have to be constantly assessed. If the needs are over-estimated it is possible, through advertising, to soak up the surplus goods which have been produced. As a demand for a product sags, it can be stimulated. There are all sorts of useful by-products. With-out the possibility of advertising, workforce would have to be laid off when sales fell. The warehouses would be come overfilled and the stocks would deteriorate, perhaps even becoming obsolete.An alternative to advertising would be to lower prices when sale fall. This would suit the purchasers but introduce an element of uncertainty for the manufacturers. They are always concerned to ensure that their revenue exceeds their costs, and where would they be if there were daily fluctua-tions in the prices of their products?Advertising goes far beyond television and hoardings, newspapers and magazines. The manager of a clothes store is advertising by putting mod-els wearing the store's clothes in the window. A bicycle manufacture is advertising when he sends a new price-list through the post to his retailers. How could trading be carried on without such devices?Some would even go so far as to say that advertising actually enriches our lives. Commercial television is able to provide us with free programs thanks to its advertising revenues. National newspapers derive much of their revenue from advertising. Look at a typical newspaper and you will discover the proportion of the pages devoted to advertisements. We also have advertisers to thank for the free color supplements accompanying the Sunday newspapers.