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Pets.com; Webvan; Boo.com. The road
Pets.com; Webvan; Boo.com. The road to the online retailing future is littered with the wrecks of Internet start-ups once seen as the pioneers of a retailing revolution.
The shape of e-tail is very different from what was predicted a few years ago. Apart from Amazon and eBay - the web's biggest forum for buying and selling, though it is an auction house, not a retailer - most of the biggest online retailers are not Internet start-ups but traditional shop or mail-order groups. Reatilers have brought their investment capacity and trusted brand names to bear on Internet shopping - thus boosting public confidence. Many have integrated online sales into a multichannel strategy that may link a website, shops and a mail-order catalogue.
"There was a time when everybody said Internet was going to steal purchases from shops. But the opposite is happening: multichannel retailing is the reality today," says Darrel Rigby, head of the global retail practice at Bain&Co, the management consultants. " MAny classic bricks-and-mortar retailers actually started making money on their online operations long before Amazon did."
A prime example of the fusion of the online and so-called "offline" retail worlds is the Amazon itself. The company has expanded well beyond its roots as a seller of books and CDs, acting as an online mall selling everything from gourmet food to clothing. Evolving from pure retailer to "retail platform", it now conducts its online commerce in partnership with bricks-and-mortar retailers such as target, Nordstrom, Borders and Circuit City.
That blending of online and offline is offering consumers new ways to shop. They may research and order their purchase online, but have it delivered to a nearby shop - a service offered by retailers such as Sears Roebuck and Circuit City - so as to avoid delivery charges and to allow them to see it or try it on first. Some of the biggest US retailers are developing integrated operations. JC Penney, the century-old department store chain, saw its Internet sales reach $600m last year. It offers 200,000 items that can be delivered to customers' homes or any of its 1020 shops. Steve Riordan, a consultant at AT Kearney says traditional retailers that have not yet embraced the online world face heavy investment and some tough choices. Are they going to run online operations themselves or outsource them? Do they use the same sourcing model from the same factories? Do they have different distribution centres?
While the US still leads the way, it does not have a monopoly on successful Interent retailers. Tesco, the British supermarket chain, has the world's biggest online grocery business. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations. The biggest e-commerce site in Japan is Rakuten, a home-grown online shopiing mall that began life in 1997 with just 13 shops. Today, it has more than 10,000 and a share of the e-commerce market three times bigger than second-ranking Yahoo-Japan, according to a report by JP Morgan.
Some pure Internet retailers are also continuing to grow. Yoox.com - which sells end-of-season and exclusive goods from designers such as Armani, Prada and Dolce&Gabbana - has proved that designer labels will sell online and that European e-tailers can succeed internationally. It chose to launch in Europe first, close to the designers whose goods it sells. Yoox now sells in seven languages to 25 countries in Europe, North America nad Japan. Its stylish site - which it calls "an e-concept store" - enables shoppers to zoom in on clothes and see them from different angles, and includes video and music.
Federico Marchetti, the Italian former investment banker who is Yoox's founder and chief executive, says that anyone selling online does not just have to get the technology and orders right, they also have to provide fun and entertainment. "What we have been trying to do Yoox is to build a very nice customer experience," he says. " The online retailer always has to be doing something interesting and different."
The shape of e-tail is very different from what was predicted a few years ago. Apart from Amazon and eBay - the web's biggest forum for buying and selling, though it is an auction house, not a retailer - most of the biggest online retailers are not Internet start-ups but traditional shop or mail-order groups. Reatilers have brought their investment capacity and trusted brand names to bear on Internet shopping - thus boosting public confidence. Many have integrated online sales into a multichannel strategy that may link a website, shops and a mail-order catalogue.
"There was a time when everybody said Internet was going to steal purchases from shops. But the opposite is happening: multichannel retailing is the reality today," says Darrel Rigby, head of the global retail practice at Bain&Co, the management consultants. " MAny classic bricks-and-mortar retailers actually started making money on their online operations long before Amazon did."
A prime example of the fusion of the online and so-called "offline" retail worlds is the Amazon itself. The company has expanded well beyond its roots as a seller of books and CDs, acting as an online mall selling everything from gourmet food to clothing. Evolving from pure retailer to "retail platform", it now conducts its online commerce in partnership with bricks-and-mortar retailers such as target, Nordstrom, Borders and Circuit City.
That blending of online and offline is offering consumers new ways to shop. They may research and order their purchase online, but have it delivered to a nearby shop - a service offered by retailers such as Sears Roebuck and Circuit City - so as to avoid delivery charges and to allow them to see it or try it on first. Some of the biggest US retailers are developing integrated operations. JC Penney, the century-old department store chain, saw its Internet sales reach $600m last year. It offers 200,000 items that can be delivered to customers' homes or any of its 1020 shops. Steve Riordan, a consultant at AT Kearney says traditional retailers that have not yet embraced the online world face heavy investment and some tough choices. Are they going to run online operations themselves or outsource them? Do they use the same sourcing model from the same factories? Do they have different distribution centres?
While the US still leads the way, it does not have a monopoly on successful Interent retailers. Tesco, the British supermarket chain, has the world's biggest online grocery business. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations. The biggest e-commerce site in Japan is Rakuten, a home-grown online shopiing mall that began life in 1997 with just 13 shops. Today, it has more than 10,000 and a share of the e-commerce market three times bigger than second-ranking Yahoo-Japan, according to a report by JP Morgan.
Some pure Internet retailers are also continuing to grow. Yoox.com - which sells end-of-season and exclusive goods from designers such as Armani, Prada and Dolce&Gabbana - has proved that designer labels will sell online and that European e-tailers can succeed internationally. It chose to launch in Europe first, close to the designers whose goods it sells. Yoox now sells in seven languages to 25 countries in Europe, North America nad Japan. Its stylish site - which it calls "an e-concept store" - enables shoppers to zoom in on clothes and see them from different angles, and includes video and music.
Federico Marchetti, the Italian former investment banker who is Yoox's founder and chief executive, says that anyone selling online does not just have to get the technology and orders right, they also have to provide fun and entertainment. "What we have been trying to do Yoox is to build a very nice customer experience," he says. " The online retailer always has to be doing something interesting and different."
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Pets.com; WebVan; Boo.com. дорога в Интернет розничной торговли будущее усеян обломки Интернет стартапов, один раз видели как пионеры розничной революции.Форма e хвост очень отличается от того, что было предсказано еще несколько лет назад. Помимо Amazon и eBay - крупнейший веб-форум для покупки и продажи, хотя это аукционный дом, не продавец - большинство из крупнейших Интернет-магазины не являются интернет стартапов, но традиционный магазин или почте групп. Reatilers принесли их инвестиционного потенциала и надежных торговых марок на Интернет покупки - тем самым повышая доверие населения. Многие включили онлайн-продаж в многоканальный стратегию, которая может связать веб-сайт, Магазины и почта заказ каталога.«Было время, когда все говорили, что Интернет будет украсть покупки из магазинов. Но происходит обратное: многоканальная розничная торговля является реальностью сегодня,» говорит Darrel Ригби, руководитель глобальной розничной практики в Bain & Co, консультантов по управлению.» Многие классические кирпича и минометных розничной торговли фактически начал делать деньги на их онлайн операций долго прежде чем Amazon сделал.»Ярким примером слияния миров онлайн и так называемая «автономная» Розничная является самой Амазонки. Компания вышла далеко за рамки ее корни как продавец книг и компакт-дисков, действуя как онлайн торговый центр, продающих все, от деликатесов до одежды. Развивается из чистого розничного «розничной платформу», она теперь проводит его онлайн торговли в партнерстве с кирпича и минометных розничной торговли как целевой, Нордстрем, границы и окружной город.Это смешивание онлайн и офлайн предлагает потребителям новые пути в магазин. Они могут исследований и заказать их покупки онлайн, но в соседний магазин - услуга розничной торговли как Sears Roebuck и окружной город - чтобы избежать стоимость доставки и позволить им увидеть или попробовать его на первый. Некоторые из крупнейших ритейлеров США разрабатывают комплексные операции. JC Penney, цепи вековые универмаг, увидел его Интернет продаж достичь $600 млн в прошлом году. К услугам гостей 200 000 наименований, которые могут быть доставлены в дома клиентов или любого из его магазинов 1020. Steve Риордан, консультант в AT Kearney говорит традиционной розничной торговли, которые пока еще не обнял онлайн мир лицо тяжелыми инвестиций и некоторые трудный выбор. Они собираются запустить онлайн самих операций или аутсорсинг их? Используют ли они же источников модель из той же фабрики? Они имеют различные распределительные центры?В то время как США по-прежнему ведет путь, он не имеет монополии на успешных Интернет розничной торговли. Tesco, британской сети супермаркетов, имеет крупнейший онлайн продуктовый бизнес в мире. Она помогла Safeway, третий по величине сеть супермаркетов США, создать свою Интернет-операций. Крупнейший сайт электронной коммерции в Японии является Rakuten, доморощенных онлайн shopiing mall, который начал жизнь в 1997 году с 13 магазинов. Сегодня она имеет более чем 10 000 и долю на рынке электронной коммерции, в три раза больше, чем второй рейтинг Yahoo-Japan, согласно сообщению банка JP Morgan.Некоторые чисто Розничные Интернет также продолжает расти. Yoox.com - которая продает конец сезона и эксклюзивные товары из дизайнеров, таких как Armani, Prada и Dolce & Gabbana - доказал, что дизайнер этикеток будет продавать через Интернет и что европейских интернет магазинах может добиться успеха на международном уровне. Он выбрал для запуска в Европе, во-первых, недалеко от дизайнеров, чьи товары, он продает. Yoox теперь продает на семи языках для 25 стран в Европе, Северной Америке nad Японии. Ее стильный сайт, - которые он называет «e-concept store» - позволяет покупателям увеличить на одежду и увидеть их с разных точек зрения и включает в себя видео и музыки.Federico Маркетти, итальянский бывший инвестиционный банкир, который Yoox основатель и главный исполнительный директор, говорит, что кто-нибудь продает онлайн не просто должны получить технологии и заказы правильно, они также должны предоставлять веселья и развлечений. «То, что мы пытались сделать Yoox заключается в создании очень хороший опыт»,-говорит он. «Интернет-магазин всегда должен делать что-то интересное и разные.»
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Pets.com; Webvan; Boo.com. The road to the online retailing future is littered with the wrecks of Internet start-ups once seen as the pioneers of a retailing revolution.
The shape of e-tail is very different from what was predicted a few years ago. Apart from Amazon and eBay - the web's biggest forum for buying and selling, though it is an auction house, not a retailer - most of the biggest online retailers are not Internet start-ups but traditional shop or mail-order groups. Reatilers have brought their investment capacity and trusted brand names to bear on Internet shopping - thus boosting public confidence. Many have integrated online sales into a multichannel strategy that may link a website, shops and a mail-order catalogue.
"There was a time when everybody said Internet was going to steal purchases from shops. But the opposite is happening: multichannel retailing is the reality today," says Darrel Rigby, head of the global retail practice at Bain&Co, the management consultants. " MAny classic bricks-and-mortar retailers actually started making money on their online operations long before Amazon did."
A prime example of the fusion of the online and so-called "offline" retail worlds is the Amazon itself. The company has expanded well beyond its roots as a seller of books and CDs, acting as an online mall selling everything from gourmet food to clothing. Evolving from pure retailer to "retail platform", it now conducts its online commerce in partnership with bricks-and-mortar retailers such as target, Nordstrom, Borders and Circuit City.
That blending of online and offline is offering consumers new ways to shop. They may research and order their purchase online, but have it delivered to a nearby shop - a service offered by retailers such as Sears Roebuck and Circuit City - so as to avoid delivery charges and to allow them to see it or try it on first. Some of the biggest US retailers are developing integrated operations. JC Penney, the century-old department store chain, saw its Internet sales reach $600m last year. It offers 200,000 items that can be delivered to customers' homes or any of its 1020 shops. Steve Riordan, a consultant at AT Kearney says traditional retailers that have not yet embraced the online world face heavy investment and some tough choices. Are they going to run online operations themselves or outsource them? Do they use the same sourcing model from the same factories? Do they have different distribution centres?
While the US still leads the way, it does not have a monopoly on successful Interent retailers. Tesco, the British supermarket chain, has the world's biggest online grocery business. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations. The biggest e-commerce site in Japan is Rakuten, a home-grown online shopiing mall that began life in 1997 with just 13 shops. Today, it has more than 10,000 and a share of the e-commerce market three times bigger than second-ranking Yahoo-Japan, according to a report by JP Morgan.
Some pure Internet retailers are also continuing to grow. Yoox.com - which sells end-of-season and exclusive goods from designers such as Armani, Prada and Dolce&Gabbana - has proved that designer labels will sell online and that European e-tailers can succeed internationally. It chose to launch in Europe first, close to the designers whose goods it sells. Yoox now sells in seven languages to 25 countries in Europe, North America nad Japan. Its stylish site - which it calls "an e-concept store" - enables shoppers to zoom in on clothes and see them from different angles, and includes video and music.
Federico Marchetti, the Italian former investment banker who is Yoox's founder and chief executive, says that anyone selling online does not just have to get the technology and orders right, they also have to provide fun and entertainment. "What we have been trying to do Yoox is to build a very nice customer experience," he says. " The online retailer always has to be doing something interesting and different."
The shape of e-tail is very different from what was predicted a few years ago. Apart from Amazon and eBay - the web's biggest forum for buying and selling, though it is an auction house, not a retailer - most of the biggest online retailers are not Internet start-ups but traditional shop or mail-order groups. Reatilers have brought their investment capacity and trusted brand names to bear on Internet shopping - thus boosting public confidence. Many have integrated online sales into a multichannel strategy that may link a website, shops and a mail-order catalogue.
"There was a time when everybody said Internet was going to steal purchases from shops. But the opposite is happening: multichannel retailing is the reality today," says Darrel Rigby, head of the global retail practice at Bain&Co, the management consultants. " MAny classic bricks-and-mortar retailers actually started making money on their online operations long before Amazon did."
A prime example of the fusion of the online and so-called "offline" retail worlds is the Amazon itself. The company has expanded well beyond its roots as a seller of books and CDs, acting as an online mall selling everything from gourmet food to clothing. Evolving from pure retailer to "retail platform", it now conducts its online commerce in partnership with bricks-and-mortar retailers such as target, Nordstrom, Borders and Circuit City.
That blending of online and offline is offering consumers new ways to shop. They may research and order their purchase online, but have it delivered to a nearby shop - a service offered by retailers such as Sears Roebuck and Circuit City - so as to avoid delivery charges and to allow them to see it or try it on first. Some of the biggest US retailers are developing integrated operations. JC Penney, the century-old department store chain, saw its Internet sales reach $600m last year. It offers 200,000 items that can be delivered to customers' homes or any of its 1020 shops. Steve Riordan, a consultant at AT Kearney says traditional retailers that have not yet embraced the online world face heavy investment and some tough choices. Are they going to run online operations themselves or outsource them? Do they use the same sourcing model from the same factories? Do they have different distribution centres?
While the US still leads the way, it does not have a monopoly on successful Interent retailers. Tesco, the British supermarket chain, has the world's biggest online grocery business. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations. The biggest e-commerce site in Japan is Rakuten, a home-grown online shopiing mall that began life in 1997 with just 13 shops. Today, it has more than 10,000 and a share of the e-commerce market three times bigger than second-ranking Yahoo-Japan, according to a report by JP Morgan.
Some pure Internet retailers are also continuing to grow. Yoox.com - which sells end-of-season and exclusive goods from designers such as Armani, Prada and Dolce&Gabbana - has proved that designer labels will sell online and that European e-tailers can succeed internationally. It chose to launch in Europe first, close to the designers whose goods it sells. Yoox now sells in seven languages to 25 countries in Europe, North America nad Japan. Its stylish site - which it calls "an e-concept store" - enables shoppers to zoom in on clothes and see them from different angles, and includes video and music.
Federico Marchetti, the Italian former investment banker who is Yoox's founder and chief executive, says that anyone selling online does not just have to get the technology and orders right, they also have to provide fun and entertainment. "What we have been trying to do Yoox is to build a very nice customer experience," he says. " The online retailer always has to be doing something interesting and different."
переводится, пожалуйста, подождите..
Pets.com; Webvan; Boo.com. Дорога к интернет-розничной торговли будущее изобилует затонувшие интернет-start-ups как пионеры в розничной торговле революции.
форму e-tail весьма отличается от того, что предсказать несколько лет назад. Помимо Amazon и eBay - крупнейший форум по покупке и продаже, несмотря на то, что она была на аукционах,
форму e-tail весьма отличается от того, что предсказать несколько лет назад. Помимо Amazon и eBay - крупнейший форум по покупке и продаже, несмотря на то, что она была на аукционах,
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