A path to salvation through innovat

A path to salvation through innovation

Kazuo Kashio has led Casio, the
Japanese c o n s umer-electronics
company that he founded with his
three brothers, for 20 years.
Whatever problem is put to him,
whether it is the yen's strength, the
economy's weakness or the collapse
in Japanese mobile-phone sales, the
energetic executive has a single
10 answer: launch new products.
"For us as a manufacturer, whether
conditions are good or bad is all
decided by our products, and our
strategy is to make sure as many of
15 them as possible are new," he says.
30 that his long years of sel ling make
him a keen judge of whether a new
product will succeed. He perks up
considerably when given the chance
to praise h i s gadgets, such as
35 radio-controlled watches that pick up
a broadcast signal to set the time, and
the toughened G-Shock brand, which
redeined watch design.
A source of pride at the moment is
40 Casio's family of high-speed "burst"
digital cameras, which can take
up to 60 shots a second after the
photographer presses the bulton.
With such a camera, Mr Kashio
FT
Casio plans to replace 50 per cent
of its products in the second half
of the year.
That strategy a m o u n ts to an
20 attempt to maintain sales by taking a
larger share of a shrinking market.
Challenged as to whether that is
possible, given that rivals are not
only racing to launch new products
45 says, a photographer can catch the
precise moment at which a batter
hits a baseball and judge instantly
whether a runner was safe or out.
The product has taken Casio into
s o the professional photography market,
wh ich is d o m i nated by Canon
and Nikon.
to one", to describe how Casio
0 creates something that did not exist
- such as the electronic calculator
that stmted it all in 1 957 - from scratch.
5 but also cutting prices, M r Kashio
argues that Casio's products arc
unique enough to do it.
This conidence in his products is
typical of M r Kashio. He often says
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Результаты (русский) 1:

A path to salvation through innovationKazuo Kashio has led Casio, theJapanese c o n s umer-electronicscompany that he founded with histhree brothers, for 20 years.Whatever problem is put to him,whether it is the yen's strength, theeconomy's weakness or the collapsein Japanese mobile-phone sales, theenergetic executive has a single10 answer: launch new products."For us as a manufacturer, whetherconditions are good or bad is alldecided by our products, and ourstrategy is to make sure as many of15 them as possible are new," he says.30 that his long years of sel ling makehim a keen judge of whether a newproduct will succeed. He perks upconsiderably when given the chanceto praise h i s gadgets, such as35 radio-controlled watches that pick upa broadcast signal to set the time, andthe toughened G-Shock brand, whichredeined watch design.A source of pride at the moment is40 Casio's family of high-speed "burst"digital cameras, which can takeup to 60 shots a second after thephotographer presses the bulton.With such a camera, Mr KashioFTCasio plans to replace 50 per centof its products in the second halfof the year.That strategy a m o u n ts to an20 attempt to maintain sales by taking alarger share of a shrinking market.Challenged as to whether that ispossible, given that rivals are notonly racing to launch new products45 says, a photographer can catch theprecise moment at which a batterhits a baseball and judge instantlyбегун было безопасно ли или out.Продукт принимает Casio вs o на рынке профессиональной фотографии,WH-ИЧ-d o м я nated от Canonи Nikon.к одному» чтобы описать как Casio0 создает то, что не существует-такие как электронный калькуляторчто stmted все это в 1 957 - с нуля.5, но и снижения цен, M r Kashioутверждает, что Casio Продукты дугиуникальный достаточно, чтобы сделать это.Это conidence в его продукции являетсяТипичные M r Kashio. Он часто говорит- • •