There, John Gumperz developed a new

There, John Gumperz developed a new way of looking at sociolinguistics with Dell Hymes, also a scholar of sociolinguistics. Their contribution was a new method called the "ethnography of communication." Gumperz' own approach has been called Interactional sociolinguistics.

Sociolinguistics analyzes variation in discourse, within a particular speech community, and studies how that variation affects the unfolding of meaning in interaction and correlates with the social order of the community. Gumperz built on Hymes's work by looking at differential power between speech communities. In particular, Gumperz noted that the "standard" form of any given language (i.e., the form that is expected in formal situations, the form that one hears on the news) is the dialect of those who are already powerful. He called this the "prestige dialect," and noted that those who did not speak that dialect natively, but rather had a stigmatized or less powerful native dialect, were "diglossic" (fluent in their native dialects and able to use the prestige dialect, too), whereas those whose native dialect was the prestige dialect were rarely able to use other codes. Gumperz defines the speech community as "any human aggregate characterized by regular and frequent interaction by means of a shared body of verbal signs and set off from similar aggregates by significant differences in language usage."[4]

Gumperz was interested in how the order of situations and the culture of the interlocutors affect the way in which interlocutors make conversational inferences and interpret verbal or non-verbal signs which he called contextualization cues (overlapping terms by other scholars include paralanguage and kinesics).

His publications and courses given include work in the emerging field of sociolinguistics research in India.[5]